Today, the gambling regulators of 15 European countries and the United States announced that they would jointly investigate the unboxing elements of electronic games and other forms of gambling. The unboxing method was finally put on the table.
Last year, foreign game manufacturer EA was resisted by players all over the world because of the krypton gold system of “Star Wars: Battlefront 2”. For a while, the topic of “whether the game should be equipped with an unboxing system” and “whether there is gambling in the unboxing mechanism” came to the forefront. This time the question of unboxing has once again entered the public’s attention because of the investigation.
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In domestic and foreign games, the “out of the box” gameplay is not uncommon, supporting most of the revenue of many games. In fact, in many game products at home and abroad, setting up an unboxing mechanism is nothing new. And this kind of gameplay involving the element of luck (probability) actually first appeared in games many years ago.
In 2002, in South Korea’s “Miracle”, the equipment enhancement system was already well-known to players at the time as a necessary gameplay. Later, this equipment enhancement system was extended in various games and spread in various forms.
In “Dungeons and Warriors”, players need to enhance equipment, and as the level of enhancement is higher, the success rate of re-enhancement is lower, and equipment will be damaged as the enhancement fails, but this is similar to The high-return and high-risk gameplay of “Bear Market” has developed rapidly in players’ vanity contests.
So far, although the strengthening system has gradually become history, its inherited luck component gameplay has been well extended. It is understood that the free online game “Zhengtu” launched by Giant Network in 2006 may be the world’s first game with an open-box design. In “Journey”, players can pay to buy a key to open a treasure chest, and the contents of the treasure chest are random.
The “Onmyoji”, which is still popular until now, was launched, and its “Summon of Shikigami” mode is based on the unboxing mechanism. Since the game divides the shikigami rarity into SSR, SR, R and N (from high to low), all players hope to get SSR in every call. Even Netease CEO Ding Lei also draws SSR in the live broadcast. At the same time, many players also use krypton gold to buy gouyu (pumping shikigami items) in order to get the desired SSR shikigami as soon as possible.
In addition, “Dream Simulator”, which recently topped the iOS best-selling list, is another outstanding player in the out-of-the-box mode. Although the players are guaranteed to have a SR hero guarantee for the “ten consecutive draw”, in fact most people really only have one SR for the “ten consecutive draw”. Under the attractiveness of the lottery game and the psychological hint of being unwilling to give up, players will invest more and more money in the lottery.
As for Blizzard’s “Heartstone” and “Overwatch”, this is especially true. If the “open package” cards in Hearthstone can still affect the player’s experience of the game, then the unboxing in “Overwatch” will not affect the player’s experience of the game at all. There are only cosmetic items such as skins, voices, and actions, but in fact, the main income of “Overwatch” comes from unpacking.
“Game Out-of-the-Box” should be included in gambling regulations
Out-of-the-box gameplay is widespread around the world. While domestic players are paying attention to the probabilities of manufacturers’ announcements, some netizens in the UK believe that “game out-of-the-box” should be included in gambling regulations. They believe that although the “lottery” in the game is not real gambling, this method is no different from gambling. It is not advisable to use the concept out-of-the-box play of gambling to make people addicted to profit.
The emergence of “out of the box” gameplay has allowed free games to surpass paid buyout games in just a few years. Today, both for game manufacturers and players, this kind of free games with “out of the box” gameplay has become a form of game that is accustomed to. From the current point of view, whether the nature of “out of the box” involves gambling, we cannot give a definite answer for the time being.