People are already aware of how online gambling and online casino sites such as 온라인홀덤 are making money – clients open an account, deposit real money, play and win. Now, there is a new platform that is taking the online gaming industry by storm and it is in form of eSports.
How eSports is making Money?
eSports stand for Electronic Sports. This is where players play competitively for a massive prize pool. There are many games that are hosted by eSports as a whole such as DOTA II, League of Legends of LOL, Counter Strike: Global Offensive (CS:GO) and a lot more.
The platform is able to make money in many different ways and that is what we will be discussing in the next paragraphs.
Sponsorships from brands represent a vital aspect of revenue for eSports. As a matter of fact, in the year 2019, total eSport sponsorship has accumulated a total of over $457 million. As for endemic brands, these sponsorships they run create an amplified effect.
Just like with other sponsorships, they are boosting brand awareness of the services and/or products that the company offers. The message is further expanded when the sponsored team fights using the gears that were sponsored to them. Some of the very popular sponsors in eSport industry include but not limited to:
- Huya and;
Revenue generated from advertising normally came from the content presented to the audience. Given the trend of eSport audience, in which linear TV is making up small percentage of the views than traditional sports, most of the revenue stream is being generated through ads that are served on streamed content.
Because of this, the revenue acquired by teams through advertising can be categorized as “content” revenue. In addition to that, such deals consist of rights in advertising players as an individual stream.
Just as with conventional sports, sales of merchandise is yet another revenue stream for eSports. As a matter of fact, experts and analysts in the industry says that eSport merchandise sets a new lifestyle trend among people and fans.
To give you an example, Team Liquid, a very popular team in DOTA II has made a partnership in 2019 with Marvel to bring exclusive superhero-themed merchandise such as Captain America style jerseys.
Of course, there are other channels in which eSports and its players are making money like hosting and winning tournaments, PPV streaming and a lot more!